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a world of adventure

Welcome to Ashland, a modern mountain town with unmatched culture

Independent film, amazing galleries, performances, rich history, a thriving artist and music scene, enjoyed with a stunning backdrop of scenic beauty, a delicious culinary scene and award-winning wines. Does it get any better?

Culture

Want to feel enriched? Indulge in Ashland’s culture and you will.  Performances, music, events, galleries and museums provide an opportunity to learn, to be entertained and to love this unique destination.
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Theatre

Beyond Shakespeare, Ashland offers 365 days of performing arts for all audiences.  Come for the food, the wine, the outdoors and stay for the plays.
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Shopping

Part of Ashland’s experience is shopping.  It’s a sensory experience.  Feel, see, smell and taste incredible products carefully selected by local, knowledgeable, welcoming retail shop owners.
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Galleries/Museums

Check out the latest exhibit, purchase an amazing piece of locally crafted art, Ashland offers so much for you.
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Film

Moviemaker magazine thinks Ashland is one of the best towns in the country to live as a moviemaker.  Not only do we make films, as a visitor, you have a vast selection of film to witness here.
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Festivals

Independent Film? Check. Wine? Check. Chocolate? Check.  Plan your next trip around one of these awesome festivals
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Events

Be enchanted by the holidays, the civic pride, the delicious culinary scene or the magic, Ashland’s events are amazing.
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Self-Guided Tours

Explore on your own, the history, the culture, the beauty and magic of Ashland.
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Outdoors

Over 300 days of sunshine, 4 seasons and miles of trails to explore, Ashland is an amazing outdoor town, without the ego
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History

With an amazing sense of place, its clear that Ashland has long, varied and fascinating roots.
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SO. OR. University

Since 1872, SOU has brought vitality to Ashland.  Check out their campus, become a student or engage in their culture.
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Music

Roots, rock, reggae, classical, bluegrass, it’s all here. Check out the local, live music scene with talented, local musicians.
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