Vote today for the 2023 10Best Readers' Choice travel awards!
Ashland, Oregon has been nominated in our 2023 10Best Readers' Choice travel awards! Our expert panel selected Ashland, Oregon as a contender for Best Small Town Cultural Scene, Best Small Town Food Scene, Best Small Town for Shopping, and Best Western Small Town, which just launched. Vote here for Ashland! Voting closes February 20th with winners announced March 3rd.
You can ride our trails year-round, rain or shine, we have great dirt!
Immerse yourself in nature with easy and nearby access to mountains, forests, and rivers. If it is the outdoors you crave this winter, Ashland provides snow capped hills and Mt. Ashland for skiing, snowboarding and backcountry beauty
Welcome to one of the Top 5 Wine Regions in the World
Ashland’s wine and culinary scene invites you to get away for the weekend and taste the flavors. The holidays make a perfect time to visit our tasting rooms and discover a new varietal. As the gateway to Rogue Valley Wine Country, Ashland is home to 7 amazing wineries and that is just the beginning. Rogue Valley AVA is one of the Top 5 Wine Regions in the World according to Wine Enthusiast.
Welcome to one of the Top 5 Wine Regions in the World
Ashland’s wine and culinary scene invites you to get away for the weekend and taste the flavors at over 100 restaurants. Start your journey here in Ashland to discover a new, favorite varietal at one of Southern Oregon’s award-winning wineries and that is just the beginning. Rogue Valley AVA is one of the Top 5 Wine Regions in the World according to Wine Enthusiast.
Feel big city culture in a modern mountain town
There is a seat waiting for you at a theatre in Ashland. We proudly offer 365 days of theatre, art, music and fun. Plan your trip today to enjoy theater this winter. Our retailers are ready to welcome you with a unique shopping experience. Meet musicians and artists who love sharing their amazing creativity. Come feel the culture here.
Feel big city culture in a modern mountain town
There is a seat waiting for you at a theatre in Ashland. Our retailers are ready to welcome you with a unique shopping experience. Meet musicians and artists who love sharing their amazing creativity. A spectrum of culture awaits
Stay with us
Come experience homegrown hospitality. Whether traveling with friends, the entire family, on a solo bike trip or a holiday getaway, Ashland offers something for everyone. From local food and wine to unique B&Bs, Ashland’s hospitality is steeped in the area’s rich culture, landscape, and history.
Stay with us
Enjoy the coziness of the season together when you stay in Ashland. Whether downtown or tucked away in the mountains, Ashland offers something for everyone. From local food and wine to unique B&Bs, Ashland’s hospitality is steeped in the area’s rich culture, landscape, and history.
Unplug to reconnect
Relax and refresh at one of Ashland’s spas or soak up the fresh air on the trails that meander through the Ashland Watershed. From the tranquility of Lithia Park to the delicious flavors our chefs create, you are invited to come and unwind.
Pamper yourself in local magic
Relax and refresh at one of Ashland’s spas or soak up the sunshine on the trails that meander through the Ashland Watershed. From the tranquility of Lithia Park to the delicious flavors our chefs create, you are invited to come and unwind.