The colors of the
season are bright

Wine in the garden
sounds lovely

We look forward to
welcoming you again soon



let us show you around

Masks are required in all public spaces.  Thank you for keeping yourself and Ashland safe and our businesses open.
More COVID-19 updates and information Click Here

Join us for the  Ashland Summer Celebration
July 10th - September 25th with themed weekends each Friday, Saturday and Sunday.  From music and art to shopping and dining specials and activities for the whole family, whether you are a local or visitor, you are invited to come discover something new each weekend.  All offerings will be done requiring masks in all public spaces and abiding by the 6' of social distancing.  Come experience outside dining, shopping and explore all the culinary, outdoor and fun cultural adventures, Ashland has to offer. Learn More

Wine Experience in Southern Oregon

It’s not just the amazing wine in the glass you’re tasting, but the commitment to open space and natural beauty that has supported the literal growth of Southern Oregon’s wine industry. Ashland serves as the perfect gateway to over 100 wineries, 250 vineyards growing grapes on nearly 5000 acres that consist of over 70 varieties of red and white wine grapes that are made into a wide range of wine styles. Enjoy a day trip wine tasting Ashland, Bear Creek, Applegate or Upper Rogue wineries on your own or with one of the wine tour companies ...


Explore Ashland's Outdoors

Whether you love to hike, run, bike, birdwatch, zipline, ski, snowboard or are an equestrian, the four seasons of the Ashland Watershed and surrounding outdoors offers something for everyone.  Said to be the hub for endurance events, such as the Spring Thaw, Mt. Ashland HIllclimb run, Siskiyou Challenge, Ashland Mountain Challenge and many more, Ashland offers 4600’ vertical with over 50 miles of trails along with world-class terrain.  The Top Trail Running town in the country ...



Discover a year-round culinary paradise. Explore Ashland’s thriving culinary scene with over 100 restaurants, talented chefs and innovative restaurateurs who incorporate produce and products from local farmers and food artisans. Explore coffee shops, specialty shops and markets.


Culture you can feel

Come experience culture like no other. Home to America’s oldest Elizabethan theatre and SOU, Ashland’s long cultural history is built upon innovation, theatre, education and wellness. Enjoy 365 days of theatre, a thriving artist community and art galleries and museums offering a diverse range of fine art from around the world. Attend independent films, markets, festivals , live music and explore a diverse shopping experience with Ashland’s eclectic collection of sophisticated shops ...


In the News

Now that you’ve learned Ashland is an amazing place to visit, don’t just take our word for it.  Ashland welcomes travel writers from around the world to experience the cultural, culinary and outdoor adventures then they share it, for you to decide: do you want to make memories in one of the most beautifully vibrant destinations in the world? See what they say. ...


Relax & Refresh

Come to Ashland, not just to relax and unwind, but to rejuvenate and reset. With amazing spas, pleasant weather and a welcoming vibe, Ashland has historically attracted travelers for its wellness attributes including the healing powers that many believe can be derived from the Lithia spring water that flows freely from fountains downtown. Take a yoga class, get a massage, plan a girlfriends’ getaway or find peace in nature along one of Ashland’s trails. Enjoy creating your own relaxing moments, as you like it.