Live your daydreams
in Ashland this winter


Celebrate, taste and shop
Ashland this holiday season


From downhill to downtown, Ashland's outdoors provide fun and beauty.


let us show you around

Masks are mandatory in all indoor and outdoor public spaces in Oregon, regardless of vaccination status.
Thank you for your cooperation.

Experience Rogue Valley Wine Country

It’s not just the amazing wine in the glass you’re tasting, but the commitment to open space and natural beauty that has supported the literal growth of Southern Oregon’s wine industry. Ashland serves as the perfect gateway to over 100 wineries, 250 vineyards growing grapes on nearly 5000 acres that consist of over 70 varieties of red and white wine grapes that are made into a wide range of wine styles. Enjoy a day trip wine tasting Ashland, Bear Creek, Applegate or Upper Rogue wineries on your own or with one of the wine tour companies ...


Explore Ashland's Outdoors

Whether you love to hike, run, bike, birdwatch, zipline, ski, snowboard or are an equestrian, the four seasons of the Ashland Watershed and surrounding outdoors offers something for everyone.  Said to be the hub for endurance events, such as the Spring Thaw, Mt. Ashland HIllclimb run, Siskiyou Challenge, Ashland Mountain Challenge and many more, Ashland offers 4600’ vertical with over 50 miles of trails along with world-class terrain.  The Top Trail Running town in the country ...


Culture you can feel

Come experience culture like no other in a town with a thriving artist community, galleries and museums along with boutique shops that offer a unique shopping experience and a safely distanced music scene that keeps playing on ...


In the News

Now that you’ve learned Ashland is an amazing place to visit, don’t just take our word for it.  Ashland welcomes travel writers from around the world to experience the cultural, culinary and outdoor adventures then they share it, for you to decide: do you want to make memories in one of the most beautifully vibrant destinations in the world? See what they say. ...


Relax & Refresh

Come to Ashland, not just to relax and unwind, but to rejuvenate and reset. With amazing spas, pleasant weather and a welcoming vibe, Ashland has historically attracted travelers for its wellness attributes including the healing powers that many believe can be derived from the Lithia spring water that flows freely from fountains downtown. Take a yoga class, get a massage, plan a girlfriends’ getaway or find peace in nature along one of Ashland’s trails. Enjoy creating your own relaxing moments, as you like it.